Trying to catch up with every new social network? Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day?
Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day?
Everyone seems to be so focused on quantity that we often forget the impact that small, incremental improvements can have in our social media strategy. When was the last time you tried smart variations to see where they took your engagement and conversion numbers?
Granted, experimentation can sound a bit intimidating. I know because Iâ€™ve worked with hundreds of entrepreneurs who feel that â€œsocial media testsâ€ are some obscure tactics only data scientists can handle. Nothing could be farther from the truth.
Given the right tools, and having adopted the right mindset, I strongly believe that anyone can manage a lean social media testing program. Iâ€™m writing this article to share seven simple tests that you can run today.
But before we begin testing, you need to lay out some metrics to input your data in for analysis.
Setup Your Metrics for Documentation
To make sure your test results are as clear and informative as possible, decide which metrics matter for the changes you are trying to provoke. For example, if your main social media goal is to increase shares, prioritize metrics like shares, retweets, and repins.